Capability · Technical SEO & AI Search
Built to be understood — by search engines, answer engines and people.
Search is no longer only ten blue links. Answer engines and AI assistants summarise what they can read clearly. We structure your site so what you do, who you serve and why it matters is explicit, crawlable and machine-readable.
Who it's for
- Companies whose site is invisible for the services they actually sell
- Sites migrating platforms without wanting to lose rankings
- Teams asking how to show up in AI-generated answers
If a machine can't tell what you do, it can't recommend you.
Vague headings, thin service pages, missing structured data and broken internal links make a site hard to interpret. That's true for Google, and it's true for any system that summarises the web.
We don't promise that AI will recommend you — nobody honest can. We make sure the facts about your company are clear, consistent and easy to extract.
What's included
- 01
Crawl & index audit
What's indexed, what isn't, and why.
- 02
Information architecture
One clear page per service, with descriptive URLs and internal links between them.
- 03
Semantic HTML
Proper headings, landmarks and lists, so structure is explicit.
- 04
Structured data
Organization, Service, Breadcrumb, Article and FAQ markup — only where it's true.
- 05
Entity clarity
Consistent name, location, founder and service facts across the site and your profiles.
- 06
Migration safety
Redirect maps and checks so a new site doesn't lose what the old one earned.
Built with
- Search Console
- Schema.org
- JSON-LD
- Sitemaps
- Redirect mapping
from $1,200
Included as a foundation in every Signature Website. Available standalone for existing sites.
Start a projectQuestions, answered
Is this ongoing SEO?
No. This is the technical foundation. Content and link-building are separate, ongoing work — we can recommend partners.
What are AEO and GEO?
Answer engine optimisation and generative engine optimisation — making your content easy for AI answer systems to understand and cite. In practice that's mostly clear structure, explicit facts and good technical SEO.
Will this get us into ChatGPT or Google's AI answers?
No one can guarantee that. Clear, consistent, well-structured information makes it more likely that your site is understood correctly.
