Public office site · delivered through a partner studio
The district site for a Miami-Dade school board member — priorities, programmes, events and the ways residents can take part, in one place.
01 / 14 01 — The challenge
A public office serves audiences who want completely different things on the same visit: a parent hunting for a school calendar, a student applying for a fellowship, a volunteer signing up, a reporter checking a record. One of them leaving frustrated is a constituent who concludes the office isn't listening.
02 / 14 02 — The objective
Give the district one place where every audience finds their route in seconds, where residents can act rather than only read, and where the office can publish what's happening without waiting on anyone.
03 / 14 03 — The approach
04 / 14 04 — The solution · 01
The first screen converts a visit into a contact with the shortest possible form, so the office can keep talking to residents after they leave the page.
05 / 14 04 — The solution · 02
Parents, students, volunteers and press each have an obvious path from the same navigation, without one crowding out the others.
06 / 14 04 — The solution · 03
Events, petitions, fellowships and volunteering are actions on the page rather than announcements about actions.
07 / 14 05 — Key decision 01
The partner studio held the client, the strategy and the creative direction; BLNKD built it. Our name appears nowhere on the site — which is exactly what an agency is buying.
08 / 14 05 — Key decision 02
A public office's most valuable asset is a direct line to residents. Asking for it first, with two fields, respects the visitor and builds the list.
09 / 14 05 — Key decision 03
Retrofitting accessibility is expensive and never quite works. Building it in protects an office that cannot afford to exclude anyone.
10 / 14 05 — Key decision 04
Recurring content types mean the office updates the site the day something happens, not the week after.
11 / 14 06 — The outcome
The district has a single site that routes four very different audiences without friction, turns visits into a contactable list, meets accessibility expectations for public communication, and is maintained by the office itself.
12 / 14 08 — Capabilities
Built with WordPress · Accessibility checks · Signup & event flows
In one line
An office speaking to four audiences at once now has one site where each of them finds their route — and it stays current because the team keeps it that way.
End of the story
Want one like it? Tell us what it has to do.
(Next step)
Kendrick Samonte — Founder, BLNKD Studio
