Service business site · design & build
Hazmat Pros
Asbestos abatement, lead paint removal, demolition and mold remediation — a site built around one action: request a quote.
- Role
- Design, Development, Technical SEO
- Live
- hazmatpros.net
01 / 14 01 — The challenge
What wasn't working
Hazardous material removal is bought under pressure. Someone has found asbestos mid-renovation or a tenant has reported mold, and they need a licensed crew today. They are frightened, they are on a phone, and they are comparing three search results. A site that explains the company before it lets them ask for help loses them to the next tab.
02 / 14 02 — The objective
What success had to look like
Make it obvious within seconds that this company is licensed, capable and reachable — and make asking for a quote the easiest thing on the page, from any device, at any point in the site.
03 / 14 03 — The approach
How we decided to solve it
- Design for the worst moment, not the best
- The whole site assumes an anxious person on a phone who has never bought this service. Clarity beats persuasion in that state.
- Serve two very different buyers
- Homeowners need reassurance and plain language; contractors and property managers want scope, licensing and availability. The structure lets each skip what the other needs.
- One page per service, so search matches intent
- Someone searching 'lead paint removal' shouldn't land on a generic services page — the page they reach should be about exactly the thing they typed.
- Proof before adjectives
- For hazardous work the argument is credentials and completed jobs. Those go high on the page; the copy supports them rather than replacing them.
04 / 14 04 — The solution · 01
Making the decision obvious in one screen
The hero names the work, the reassurance and the action together, so a visitor knows they're in the right place and what to do about it before any scrolling.
05 / 14 04 — The solution · 02
Removing friction from the request
The quote request is reachable from anywhere in under two taps, with short fields chosen for someone typing one-handed on a job site.
06 / 14 04 — The solution · 03
Letting the work carry the credibility
Completed projects, reviews and credentials are given real estate, because in this category evidence does the selling.
07 / 14 05 — Key decision 01
One primary action across the whole site
Everything resolves to 'request a quote'. Competing calls to action split an anxious visitor's attention at exactly the moment they're ready to act.
08 / 14 05 — Key decision 02
A page per service
Five specific pages match five specific searches. It's the difference between being found for what someone needs and being found for what we call it.
09 / 14 05 — Key decision 03
Built for a phone on site
Large tap targets, short forms and no hover-dependent navigation — because the person who most urgently needs this company is standing in the problem, not sitting at a desk.
10 / 14 05 — Key decision 04
Editable by the team
Services, projects and posts are managed in-house, so the site keeps pace with the work without a developer in the loop.
11 / 14 06 — The outcome
What changed
The business now has a site where the licensed capability is visible immediately, each service can be found on its own terms, and requesting a quote takes seconds from any page or device.
12 / 14 08 — Capabilities
What we handled
- UX
- UI design
- Web development
- CMS
- Technical SEO
- Lead capture
Built with WordPress · Responsive build · On-page SEO · Lead forms
In one line
A high-stakes service that was hard to buy in a hurry is now a site where a worried homeowner can understand the company and ask for help in the same minute.
End of the story
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