Construction site · design & build
IWCC
A California and Arizona builder's site: projects, industries and the numbers that matter to families deciding on a build.
- Role
- Design, Development
01 / 13 01 — The challenge
What wasn't working
A family deciding whether to add a unit for rental income, make room for an ageing parent, or build for their children's future is making one of the largest financial decisions of their life — usually with a contractor they've never met. Hesitation, not competition, is what kills the enquiry.
02 / 13 02 — The objective
What success had to look like
Make a builder feel safe to call: prove the licensing and track record immediately, show real completed work, and let people navigate by their own situation rather than by construction categories.
03 / 13 03 — The approach
How we decided to solve it
- Credibility above the fold
- Projects delivered, years in construction, value managed and states licensed sit directly under the headline, where a nervous buyer looks first.
- Route by situation, not by service
- People arrive thinking 'rental income' or 'space for my parents', not 'ADU construction'. The navigation speaks their language.
- Let the builds do the arguing
- Real projects, photographed properly, persuade more than any paragraph about quality ever will.
- Answer the questions before the call
- Resources and guidance reduce the number of unknowns someone has to hold before they're willing to pick up the phone.
04 / 13 04 — The solution · 01
Answering 'can I trust them?' first
The opening screen pairs a plain human promise with four hard credibility markers, so the visitor's first question is settled before they scroll.
05 / 13 04 — The solution · 02
Showing the work, not describing it
Completed builds are presented at a size where the quality is visible — the closest thing to standing in front of the house.
06 / 13 04 — The solution · 03
Letting people find their own reason
Routes are organised by why someone is building, so a visitor sees their own situation reflected on the page.
07 / 13 05 — Key decision 01
Numbers where hesitation lives
Licensing, years and project value answer the unspoken question — 'are these people real?' — at the exact moment it's being asked.
08 / 13 05 — Key decision 02
Photography treated as evidence
In construction, the portfolio is the proposal. Giving it room is the highest-value design decision on the site.
09 / 13 05 — Key decision 03
Plain language over industry vocabulary
Families don't search in trade terms. Matching their words removes a translation step that loses people.
10 / 13 06 — The outcome
What changed
The builder has a site where a first-time client can see the licensing, the scale and the standard of work within one screen, and can find their own situation without learning construction terminology. The site is complete and awaiting its public launch.
11 / 13 08 — Capabilities
What we handled
- UX
- UI design
- Web development
- Lead capture
Built with Responsive build · Project gallery
In one line
A decision people were nervous to make is now one a builder's website answers in the first screen — credentials, real work and a route that matches why they're building.
